Maximise Your Business Card’s Potential
A business card is an essential tool for any business person. It is not just a piece of paper with your contact details printed on it. It is an opportunity to make a great first impression and to promote yourself and your business.
Therefore, it is crucial to ensure that your business card is effective in achieving its purpose. This article will discuss the seven rules of an effective business card and where to find printing companies.
What are the rules to follow?
Business cards are an important part of modern business etiquette and are often used to make a good first impression. As such, it is important to ensure that your business card is printed properly and accurately reflects the image and brand of your company. Here are some important rules to follow when printing your business cards:
Keep it simple and professional
The first rule of an effective business card is to keep it simple and professional. Your card should be easy to read, and the font should be clear and legible. Avoid using too many colours or fonts, as this can make it difficult to read. Remember that your card represents you and your business; therefore, it should look professional.
Opt for high quality paper stock & finishing
Another rule of an effective business card is to use high-quality materials. A flimsy card can give the impression that you are not serious about your business. Choose a thick and durable card stock, and consider using a high-quality finish, such as matt or glossy. This will make your card stand out and show that you take your business seriously. Why not add a protective layer to your card with our popular matt lamination? We have regular matt and soft touch options available - just speak to our Sales team!
Include only the essentials
Your business card should include only essential information. This includes your name, job title, company name and logo, phone number, email address, and website URL. Avoid including unnecessary information, such as your home address or social media handles. Remember, the purpose of your card is to provide people with a way to contact you, not to give them your life story.
Make it Memorable
Your business card should be memorable. Consider using a unique design or adding a bit of creativity to make it stand out. This can be achieved using a different shape or size, a unique colour scheme, or an eye-catching graphic. Or upgrade to one of our favourite finishes - foiling! We can foil in many colours - not just gold and silver. However, ensure your card is still professional and reflects your business.
Use both sides of the card
Using both sides of your business card can give you more space to include essential information or to make it more visually appealing. You can use the back of the card to promote your business by adding a tagline or a list of your services. However, ensure that the back of the card is not cluttered and looks professional.
Keep it up to date
Your business card should always be up to date. Ensure that your contact details are correct and your job title and company name are accurate. You do not want to give someone an outdated card, as this can create confusion and give the impression that you are not on top of things.
Keep it aligned with your brand
Finally, your business card design and print should be aligned with your brand. This means that it should reflect the personality and values of your business. Choose a design and colour scheme consistent with your brand, and ensure your logo is prominently displayed. This will help to reinforce your brand identity and to create a lasting impression.
LOOKING for business cards?
A business card is essential for any business person. By following these seven rules of an effective business card, you can ensure that your card is professional, memorable, and aligned with your brand. Remember, your business card is often the first impression people will have of you and your business, so it is crucial to make it count.
Absolute Creative Print is a group of creative people who can assist individuals and companies with their design, print, and display needs, from a small digital print job to a fully-managed creative project. Contact us for business card printing!
