Essential Tips For Creating Eye-Catching Business Signage
Business signage is an integral part of any company's marketing strategy. It's the first impression potential customers will get from your business, so make sure your signs grab their attention and draw them in.
Here are some essential tips for creating eye-catching business signage:
Choose the Right Location
One of the most essential elements of good business signage is choosing the correct location. You want to make sure as many people can see your sign as possible. Make sure to consider the traffic in the area, the lighting, and the size of the sign. Will it be easily viewable from a distance?
Select the Right Style
When creating business signage, choosing the right style for your company is important. You want to make sure your sign stands out from the rest and is eye-catching. Consider the look and feel of your business and choose a style that reflects that. Following your brand guidelines will help achieve consistency throughout your signage and promotional materials. If you don’t have any - not a problem! We can help - just drop us a message!
Opt for long-lasting Materials
Choose long-lasting materials for your business signage. Our sales team are always on hand to advise on the best possible option for you, making sure your signage lasts as long as you need it to. You want your sign to last long and stand up to the elements. Make sure to use durable materials like aluminium or stainless steel for outdoor signs and high-quality vinyl for indoor signs.
The most common materials used for business signage are aluminium, stainless steel, PVC and vinyl. Aluminium is one of the most popular choices since it is durable and lightweight. Stainless steel is an excellent option for outdoor signs since it is resistant to weather conditions.
Make Your Signage Readable
Your business signage should be readable from a distance. The size will depend on the purpose and where the sign will be displayed.
For outdoor signs, you want to ensure the size is large enough to be seen from a distance.
For indoor signs, you want to ensure the sign isn't too large to overwhelm the space. In general, you want to make sure the text size is large enough to be seen clearly, with enough contrast between the text colour and background to stand out.
Include a Call to Action
Your sign should include a call to action that encourages people to take the next step. This could include an invitation to visit your website or a special offer.
A call to action on your business sign could be "Visit our website for more information" or "Visit us for 10% off". It could also be something like "Follow us on social media for updates" or "Call us today for a free quote." You want to provide an incentive to encourage people to take action.
Creating eye-catching business signage is an important part of any company's marketing strategy. Make sure to consider your sign's location, style, materials, readability and call-to-action. Remember to make your business stand out by adding other elements, such as flags, banners and lighted signs.
Need quality signage for your business?
Turn to none other than Absolute Creative Print! You can trust us with all your business signage needs as a reputable print and display company.
From digital print jobs to fully-managed creative projects, we have the expertise and experience to deliver quality results that meet your requirements.
